I’ll spare you the gory details, but our email newsletter used to be the typical church email newsletter, over 4,000px long, comic sans, you name it. We needed something cleaner, simpler, and more organized.
We also used to send a TON of emails. Before we enacted a communications plan, we gave the whole staff unfettered access to our Constant Contact account. One month, we sent 32 emails, and over half of those were to the “All Church” list.
In early 2010, we switched to Mailchimp, and haven’t looked back. I designed an email template using Mailchimp’s template tags, set up user groups, and gave our users a way to filter out content that they didn’t want to see.
Here’s a look at the new email: